Cognitive dissonance

The theory of cognitive dissonance is elegantly simple: it states that inconsistency between two cognitions creates an aversive state akin to hunger or thirst

Definition Cognitive dissonance is an experience in which individual's encounter psychological discomfort when they simultaneously have thoughts that are in

cognitive dissonance Festinger's theory of cognitive dissonance describes this behaviour, seeking a new truth when there is an identified incongruence between either

cognitive dissonance Summary Cognitive dissonance is the uncomfortable feeling that can occur when you have conflicting beliefs, values, or behaviors Cognitive