Brand Positioning: How Perception Can Make or Break a Brand

คําไข :Brand Positioning ตําแหน งสินค า การตลาด ความรู อ างอิง นิยามธุรกิจ แหล งข อมูล : Philip Kotler Eighth Edition Marketing Management:

Four elements make up a brand positioning statement To start, define who you will serve Then, define where you will play and

brand positioning The most effective brand positioning involves creating a specific and unique place in the market that best reflects a company's unique selling proposition

logo brand 4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller